How to choose if you should private label or go the custom formulation route

When it comes to developing a new clean beauty product, one of the key decisions to make is whether to go with stock private label skincare formulas or invest in a custom formulation. Each option has its own set of advantages and considerations. So, how do you decide which route to take?

What are Stock Formulas?

Stock private label skincare formulas are pre-made formulations that are ready to be used by your brand. They are developed by cosmetics manufacturers and suppliers and are readily available for purchase. These white label formulas are tried and tested, making them a reliable choice for many beauty brands.

What are Custom Formulations?

Custom formulations, on the other hand, are specifically tailored to meet the unique requirements of your brand. They are either a variation of an existing private label stock formula or developed from scratch based on your specifications, allowing for greater control over the ingredients, performance, and overall quality of the product.

Considerations for Stock Formulas

Private label skincare stock formulas are a cost-effective and time-efficient option for your brand. They are readily available, which can help speed up the production process. However, stock formulas may not always align perfectly with your brand's vision and may require some compromises in terms of ingredients or consistency.

Considerations for Custom Formulations

Custom formulations offer a higher level of customization and control over the final product. This can be particularly beneficial if you have specific requirements or are looking to create a unique product that stands out in the market. However, custom formulations can be more time-consuming and costly to develop.

Factors to Consider

When deciding between private label stock formulas and custom cosmetics formulations, it's important to consider factors such as your budget, timeline, product requirements, and long-term goals. If you are looking for a quick and cost-effective solution, white label stock formulas may be the way to go. On the other hand, if you prioritize customization and are willing to invest in the development process, custom formulations may be the better choice.

Ultimately, the decision between private label stock formulas and custom formulations will depend on your specific needs and priorities. By carefully evaluating the advantages and considerations of each option, you can make an informed decision that aligns with your product development goals.

At Indigo Private Label, both custom formulations and stock skincare formulas are of the highest quality, cruelty-free, and made with clean ingredients. We can always add or subtract ingredients, adjust the consistency or change the scent or color of our white label skincare products. However, if you're wanting something totally different than what is offered in our private label clean skincare collection, then we recommend getting in touch to begin the custom formulation process.