Top 5 Private Label Products to Watch in 2025
We’re midway through 2025, and one thing is clear: the beauty industry is evolving fast. Our skincare bag captures the spirit of this change. Today's consumers have higher expectations for their products, from skin-focused formulations to packaging that prioritizes sustainability, and savvy brands are meeting those demands with flair.
So, what does that mean for you? It means we’ve handpicked five standout private label products that every beauty brand should have on their radar, and ideally, in their lineup by the end of 2025. Think of this as an exclusive peek into our essentials kit: a curated collection of clean, affordable, and on-trend skincare products designed to turn heads and win hearts.
2025 Trend #1: Toners and Cleansers
Gentle, barrier‑friendly basics are back in the spotlight.
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Gel Cleanser: Lightweight yet powerful, our EWG 1–2 ingredients sweep away makeup and excess oil without stripping the skin’s moisture barrier.
- Alcohol‑Free Toner: A soothing mist that rebalances pH and primes skin to absorb every drop of serum and moisturizer.
Both feel luxe but never fussy, exactly what modern consumers crave.
2025 Trend #2: Skincare Serums
Serums continue to dominate skincare in 2025, thanks to their targeted, skin-synced performance.
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Copper Peptide Serum: A collagen‑boosting powerhouse that firms and restores elasticity.
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Bakuchiol Serum: The gentle, plant‑based retinol alternative delivers smoother texture without redness.
- Vitamin C Serum: Your go‑to for brightening, evening tone, and shielding skin from daily stressors.
These actives give indie brands a science‑backed edge.
2025 Trend #3: Haircare Serums
Today’s consumers want more than surface-level shine. They’re looking for formulas that support long-term growth, starting at the scalp.
- Hair Growth Shampoo: A sulfate-free, color-safe formula powered by caffeine, biotin, and natural DHT blockers to cleanse and energize follicles for stronger, fuller hair.
- Hair Growth Serum: A quick-absorbing blend of copper peptides, stem cells, and botanical oils that helps boost density and support regrowth.
With demand for scalp-focused serums rising fast, ingredient-conscious shoppers are driving a shift toward smarter, results-driven hair care.
2025 Trend #4: Multi-Use Lip & Cheek Colors
We always keep one of these in our makeup bag, because who doesn’t love a multitasker? In 2025, multipurpose lip and cheek tints are a must for brands blending beauty with skincare.
Our cream-based tints are a minimalist’s dream. The luxe cream-to-balm texture melts into skin, delivering smooth, buildable color for lips and cheeks, never cakey, always fresh.
Infused with vitamin E, jojoba oil, and plant emollients, they hydrate as they tint. No dryness, just glow.
Available in flattering shades from dusty rose to terracotta, these private label staples are perfect for clean, inclusive, travel-ready collections.
2025 Trend #5: Vegan Cosmetics
We’re closing our beauty bag roundup with a category that’s here to stay: vegan beauty.
Today’s consumers want more than just performance; they’re looking for cruelty-free, paraben-free products that align with their values. That’s why our vegan lineup is expanding fast, with private label formulas that are both ethical and effective.
From jojoba-infused foundations to nourishing coconut oil glosses, every product is crafted in our FDA-registered, eco-conscious facility using only the safest, skin-friendly ingredients.
These aren’t just clean swaps, they’re essentials your customers will keep coming back for.
The Future Is Now. Let’s Build It Together.
2025 is the year of intentional innovation, not just another beauty cycle. The brands that lead will embrace clean, scalable, and trend-driven private label products.
Whether you're expanding your line or launching your first skincare brand, Indigo Private Label helps you bring sustainable, vegan formulas to market, quickly and affordably, using safe, eco-conscious ingredients in a modern, compliant facility.
Ready to launch essentials your customers will love? Let’s build your brand together.